History / Milestones

Formally established in 1988, PJ Lhuillier,Inc. (PJLI) is a dynamic, multi-industry company that owns and operates businesses dealing with pawnshop, non-pawnshop financial services (banking, international and local remittance, non-life insurance, electronic loading, bills payment, and collection service), retail (jewelry and health and wellness products), hotel and restaurant management, information technology management, sports, and real estate/property management.

PJLI is the proud parent company of the Cebuana Lhuillier Pawnshop, one of the leading and largest non-bank financial services providers in the Philippines with more than 1,800 branches nationwide. PJLI attributes its dominance in the industry to integrity and heartfelt service, its robust network of local and international industry partners, and its steadfast commitment to nurture market-leading businesses for its growing clientele.